Product Review : IQ Mix Electrolytes + Brain Nutrients

Form : Powder

Flavor : Lemon Lime

Serving Size : 1 Stick Pack

Retail Price : $24.99

Price/Serving : $1.25

Score : 4.9/5 

The Company :  The IQBar company was launched by Harvard grad Will Nitze in 2017, when he saw a need for low-carb, brain-supporting, ready-to-eat nutrition sources. His first and flagship product, IQ Bar, quickly gained attention for it's great-tasting delivery of functional ingredients. His second product was IQ Mix, followed by IQ Joe, a coffee powder with caffeine and brain nutrients.

The Product : IQ Mix has key electrolytes : 500mg Sodium and 380mg Potassium. We already know that electrolytes are key to optimal brain function. Its additional brain nutrients are 250mg of 8x-concentrated lion's mane mushroom, and 750mg of magnesium l-threonate. Both of these ingredients are covered in our Focus and Memory sections. I, of course, like that they use the trademarked, well-studied Magtein® version of magnesium l-threonate. IQ Mix has no artificial colors or sweeteners. A big plus is that it has only ONE carb and ZERO sugar, which sets it apart from most other products in this category. I really appreciate the transparency of their labeling, which states actual potencies of all ingredients. IQ Mix also clearly states that the studied dosage of Magtein® can be obtained in two stick packs. This added clarity really makes me trust them as a company.

The Effect : I normally sip on electrolytes throughout the day, but since I'm primarily using this product for mental performance, I follow the directions and consume it fairly quickly in 16oz of water. Within about 15-20 minutes I do feel the benefits of both the lion's mane and Magtein®, best described as entering a solid flow state where I'm focused and productive. And, unlike with caffeinated products, I'm not overcharged with my heart racing.

The Taste : Lemon Lime is my first choice when it comes to drink mix flavors. IQ Mix's lemon lime flavor does not disappoint! I am immediately transported back to my childhood, drinking artificially-dyed and sugar-laden Gatorade. Now I enjoy the same flavor, with IQ Mix, without the junk! Magnesium is notoriously tough to flavor mask, but IQ Mix nails it.

The Verdict :  Definitely Yes. I'd recommend this product to any of my friends or family who are looking to hydrate more effectively, as well as anyone looking to supplement their mental performance! The only critique I have, is that I'd love to see this come in a tub with a scoop, or a standup box with the stick packs. The flat pack is obviously great for shipping, but it's hard to store it visibly on a shelf.